For the third time in less than a week, I turned off a college football game due to bad officiating. Less than 15 minutes into last night's Fiesta bowl, it was obvious to me that the officiating crew wanted Boise State to beat TCU, so I simply turned off the game and went about some other business.

If the NCAA won't do something about this problem, the sponsors will, trust me. Prospective customers all over the country will be doing the same as me, turning the channel. Return on Investment for sponsorships and commercials will go down (I've never been convinced that big name sponsorships sells more product anyways, I am no more likely to buy a Papa John's pizza now than before they sponsored a bowl), and as a result, sponsors will no longer pay the money being asked for sponsorships of the big bowl games required to keep these games afloat.

So here, NCAA. You'd better do something about this problem, or there'll be coal in your bowl season stocking in a few years... I know there won't be any Tostitos in my house for the forseeable future.